At long last, after spending all that time brainstorming how to make the perfect Krabby Patty, Wendy’s and SpongeBob SquarePants have teamed up to make that dream a reality. The famous burger from the hit cartoon series is coming to Wendy’s beginning October 8 to celebrate the 25th anniversary of SpongeBob‘s debut. The flagship Nickelodeon show first debuted on May 1, 1999, and it’s still popular to this today. This crossover partnership is only available for a limited time, so for those who see anything they want to try, they’ll have to do it before the promo disappears.
While the Krabby Patty is the clear draw here, there’s also a Pineapple Under the Sea Frosty that’s part of the same promotion. Wendy’s calls it a “first-of-its-kind” Frosty that takes a Pineapple Mango flavor and blends it with Vanilla. As for how the Krabby Patty burgers are made, it’s almost exactly how they look. Wendy’s says it’s a quarter-pound of beef, two slices of American cheese, lettuce, tomato, pickle, and onion. It wouldn’t be a Krabby Patty if there weren’t a secret ingredient, however. Wendy’s didn’t spill the beans on what sauce is used on the burger, only saying it’s a “top-secret Krabby Kollab sauce” delivered to you on a toasted bun. Although meals come with fries, it doesn’t look like there’s anything special about them for this promotion.
Nickelodeon Celebrates 25 Years of SpongeBob
There has been a lot of turmoil in the TV world with shows coming and going, but SpongeBob SquarePants has proven it has quite a bit of staying power. Even for those who don’t watch the show, it’s hard to ignore the franchise’s popularity, especially since it manages to land marquee actors like Keanu Reeves to star in movies. Celebrating 25 years on the air is a big milestone, and it’s possible Paramount could’ve teamed up with any brand to sell the Krabby Patty. In a press release, Paramount CMO Dario Spina explained Wendy’s was the perfect choice due to the brand also having its finger on the pulse of pop culture.
“‘The Krabby Patty Kollab’ marks another innovative way to continue the landmark 25th anniversary celebration of SpongeBob SquarePants, bringing Bikini Bottom to the surface like never before,” Spina said. “Wendy’s pulse on pop culture and connection to fans makes this collaboration a perfect match for Paramount, and we’re looking forward to delivering memorable and immersive experiences through custom creative, engaging social content and recognizable influence.”
Californians can try out the Krabby Patty a day early by going through an immersive drive-thru in Panorama City. This drive-thru is open October 7 and 8. Beginning October 8, the Krabby Patty promotion goes nationwide, and it can be ordered one through the Wendy’s app or by visiting any of the participating restaurants. This is the first time the official Krabby Patty has been brought to restaurants. Some fans may have seen copycats before, but this time it’s the real deal. The promotion is only available in the United States, Canada, and Guam.
If you’re still keeping up with the show, new episodes o
f SpongeBob SquarePants
return on October 10 with Season 14, Episode 11 on Nickelodeon.