Shop Until You Drop: Here Are the Hottest Fashion Launches of 2024

TUMI

You may know TUMI for its state-of-the-art luggage, but the brand’s Asra day-to-night purse is here to claim a spot in your closet. The collection truly covers all grounds with three different bag sizes that come in four colors: Black, Moonlight, Cameo Rose and Purple Sunset (inspired by Sentosa Island in Singapore).

Buy It! TUMI Asra collection, $350-$495; tumi.com

Reformation

It’s never too early or too late to start shopping for swimwear. On our wish list this year is Reformation’s new line of one-pieces and mix-and-match bikini sets, which are all chic enough for a beach trip or poolside hang and the party after. A cool fact about the collection: all the pieces are made with renewable plant-based materials or nylon regenerated from waste by Reformation’s partners at Fulgar and ECONYL.

Buy It! Reformation swimwear, $78-$178; thereformation.com

Ray-Ban x Lenny Kravitz

Lenny Kravitz is known for his signature sunglasses. (He doesn’t hit a red carpet without them!) So, naturally, Ray-Ban tapped the legendary musician as its first global brand ambassador and the face of its new Reverse aviator styles. Kravitz’s eye-catching collection includes a black frame with a dark gray lens and a silver frame with a silver lens, plus a limited-edition gold-plated pair with the star’s signature etched on the lens. It can’t get more rock ‘n’ roll than that.

Buy It! Ray-Ban x Lenny Kravitz capsule, $238-$554; ray-ban.com and at all Ray-Ban stores

JOJA

Whenever you hit a lull in your workout routine, just put on Jasmine Tookes and Josephine Skriver’s athleisure JOJA designs. The supermodels expanded their line of sweat-resistant workout gear, including flattering tanks and zip-ups, that not only perform in function but also outshine in the fashion department.

Buy It! Jasmine Tookes and Josephine Skriver JOJA Activewear Motion collection; joja.com

Beyond Yoga x Lily Aldridge

Another athleisure brand to have on your radar? Beyond Yoga, which appointed Lily Aldridge as the face of its new POWERBEYOND collection, which excels at ultra-soft separates such as midi-leggings, cropped tanks and tees with bra support that come in bold solid colors that pack a punch.

Buy It! Beyond Yoga POWERBEYOND collection; available to shop at beyondyoga.com and Nordstrom, Revolve and Equinox

Dolce & Gabbana x Miley Cyrus

Is there anything Miley Cyrus can’t do? The Grammy winner is Dolce & Gabbana’s new eyewear model. She stars in her own campaign shot by Mert Alas and set to a soundtrack she wrote (the ultimate flex), all while she poses in cool shades you’ll want to have on rotation this summer.

Buy It! Dolce & Gabbana spring/summer 2024 eyewear collection; dolcegabbana.com

Skechers x Martha Stewart

“It’s pretty fabulous that I’m a spokesperson for a modern sneaker company,” Martha Stewart once told PEOPLE about working with Skechers. And we’ve kept up with every collection she’s dropped with the brand since, including the new spring/summer ’24 capsule of sandals, espadrilles and Stewart’s go-to slip-ins that launched during Women’s History Month.

Buy It! Skechers spring/summer ’24 capsule, $60-$84; skechers.com

Happy Socks

When you put on a pair of these spunky Happy Socks, inspired by Elton John’s and over-the-top style and greatest hits (you bet we have “Rocket Man” and “Tiny Dancer” on repeat), don’t be surprised if you feel like a rockstar shortly after.

Buy It! Happy Socks Elton John ‘Unapologetically Yourself’ collection, $18-$108; happysocks.com

Dr. Scholl’s Shoes

Dr. Scholl’s Shoes has been on top of their footwear game for 100 years now, and to celebrate its centennial, the brand launched a modern-day version of its wooden Original Sandal as a part of an anniversary collection — we’re also talking ’70s-style heels, slides and platforms, even denim styles, built with optimum comfort.

Buy It! Dr Scholl’s Shoes 100th Anniversary Collection, $80-$150; drschollsshoes.com

Johnnie-O Women’s

If you’ve been envying your significant other’s closet full of just-preppy-enough, comfy-but-cool basics from Johnnie-O, your moment has come: The brand (founded by John O’Donnell — yep, Chris’ brother!) just launched a women’s line. It has the same West Coast weekend vibes the brand is known for, from lived-in sets to lightweight dresses perfect for poolside cocktails.

Buy It! “West Coast” cashmere blend sweater, $228; johnnie-o.com

Leon Bridges x J.Crew

Put J.Crew’s new collection of jackets, trousers and button-up shirts on award-winning musician Leon Bridges and what do you get? Endless eye-catching fits.

Buy It! J. Crew slim fit jacket $298, slim fit pants, $198; jcrew.com

JCPenney x Johnny Wujek Prom Collaboration

According to JCPenney, the countdown to prom is officially on! It’ll be easy to shine in this 22-piece collection, which is inspired by Gen Z and was made in collaboration with celebrity costume designer Johnny Wujek, who’s dressed everyone from Ariana Grande and Katy Perry. It has your classic designs (think A-line gowns and tuxes), plus easy-to-style separates. You’ll want to get this party started sooner rather than later after setting your eyes on all this glitz.

JCPenney is also donating $250,000 to five high school across the country to give their students a dazzling prom.

Buy It! JCProm with Johnny Wujek, $59-$250; jcpenney.com

PARKE

If there is a motto for demn right now, our endless shopping tells us it’s: the bigger the pant leg the better. And PARKE’s wide-leg pairs are in our carts. “They are comfier than traditional rigid denim, yet elevated at the same time. The Horseshoe Jean gives more dimension than the typical baggy jean with its identifiable U-shape silhouette,” founder Chelsea Kramer shares of her inspiration.

Buy It! PARKE Horseshoe Jean, $185; parkeofficial.com

BUMPSUIT x Kora Organics

Super moms, this one’s for you! Miranda Kerr, who welcomed her fourth son with husband Evan Spiegel in Feb. 2024, knows how far a bit of TLC can go when you’re expecting. So her brand Kora Organics teamed up with BUMPSUIT on two self-care kits that team maternity-friendly jumpsuits and Kerr’s favorite face and body oils to help people look and feel good.

Buy It! Bumpsuit x Kora Organics kits start from $154.40; bumpsuit.co

Nuuly x Tierra Whack

Rapper and singer Tierra Whack is welcoming you into her stylish world.

The Grammy nominee is making her personal wardrobe accessible through Nuuly, a clothing rental subscription service from Urban Outfitters Inc.

The first-of-its-kind collaboration houses 41 eclectic pieces from Whack’s own closet. Included are thrifted gems, tour costumes, designer items from Anna Sui, Molly Goddard and more, plus custom outfits that the musician co-designed. Shoppers can access to the curation for $98 (the cost of Nuuly’s monthly subscription) and have the option to purchase their rentals after.

Buy It! Nuuly x Tierra Whack; nuuly.com

Target x Diane von Furstenberg

Diane von Furstenberg and her granddaughter, Talita von Furstenberg, teamed up with Target to create a line of clothing, accessories, homewares and beauty products — and it can be yours starting March 23.

The entire collection encompasses more than 200 pieces, including the eponymous designer’s timeless wrap dresses and even made-to-order furniture starting at $300, which can be customized with one of seven different DVF for Target fabrics. The entire collaboration is splashed in colorful prints that pay homage to the label’s iconic fashion DNA.

Buy It! Diane von Furstenberg for Target, $4-$100; target.com

Kevin Hart x Fabletics

Kevin Hart, the face of Fabletics Men, is joined by his daughter, Heaven, 18 in a special brand campaign. The comedian and his teen, a college freshman who looks right at home in the classroom-themed photo shoot, rock Fabletics’ first father-daughter collection, Modern Collegiate.

Buy It! Fabletics Modern Collegiate collection; fabletics.com

Favorite Daughter

Favorite Daughter is here to supply you with your Favorite Belt (literally). The clothing brand, founded by sister duo Erin and Sara Foster, just launched two sleek belts. Both, also including The Jordan, are available in nickel and gold hardware and can be worn so many ways, kudos to the seven prongs that make it easy to adjust the fit and therefore, the style.

Buy It! Favorite Daughter belts, $88-$98; shopfavoritedaughter.com

Everlane

Everlane Editions is back with a fresh take on seasonal dressing. It’s launch for spring is all about layering, which means everything you need in an outfit (especially one for transitional weather) is in this capsule. It’s a series of outerwear — think trench coats, blazers, knits — plus tailored pants, shirt dresses and sandals that work cohesively but also make a statement as separates. And, it’s all made with responsibly-sourced and lower-impact materials.

Buy It! Everlane Editions: The Art of Spring Layering, everlane.com

Luka and Clark Sabbat for DITA Eyewear

Father-son duo Clark Sabbat (a designer) and Luka Sabbat (a model) make a special appearance in DITA Eyewear’s new campaign, photographed by Alfredo Bosco in Le Marais neighborhood, the home of DITA’s flagship store, a nostalgic spot for Luka. Above, the two model their sleek DITA’s picks: Luka in the Epiluxury 13 sunglasses, pulled from the brand’s top-tier line made with Japanese craftsmanship, and Clark in the Grand-APX frames.

Buy It! Dita x the Sabbats; dita.com

Saweetie for True Religion

On top of being a Grammy-nominated rapper and It girl, Saweetie is now a True Religion campaign star. The “Best Friend” artist shows off her fierce style in the brand’s “Go There” campaign. True Religion just dropped its spring 2024 collection, which is filled with the hottest essentials, including the baby tank and bootcut jeans modeled by Saweetie in the pic above and the denim halter-neck that she rocks in the commercial.

Buy It! True Religion spring 2024 collection, $59-$239; truereligion.com

Alo

Alo and its new ambassador, Jisoo of K-Pop group Blackpink, is bringing next-level activewear to your area!

The South Korean superstar joins the lifestyle company in launching its Spring 2024 collection, which includes all your athleisure favorites such as minimalist separates — such as sweats, tanks, leggings and caps — that double as sets. 

“I love to move whenever I have the time, especially with Yoga Pilates,” shares Jisoo of her off-duty workout style. 

Buy It! Alo Spring 2024 collection $24-$348; aloyoga.com 

Skechers x JGoldcrown

Sure you can wear your heart on your sleeve, but you can also wear it on your shoes! Continuing its streak of collaborations with artists, Skechers tapped James Goldcrown to decorate the brand’s fan-favorite sneakers, plus its athleisure apparel, with his famous heart designs. It’s a collection anyone will love.

Buy It! Skechers x JGoldcrown, $60-$125; skechers.com

Lands’ End Swim for Target

With spring break around the corner, this collab couldn’t come at a better time. The exclusive colorful collection features swimwear (with SPF50+ sun protection!), cover-ups and accessories with prices ranging from $36 to $70. Shop it now at select Target stores and at target.com.

Buy It! Lands’ End Swimsuit, $70; target.com

Zales x SOKO

Zales is teaming up with SOKO, a Black-owned & women-led jewelry brand built to connect artisans in Kenya with the global marketplace, to create a special exclusive collection. The Obiti collection — inspired by the Swahili colloquial term for “orbit” — revolves around the ideals of artisanal craftsmanship, sustainability and responsible fashion and features 24K plated brass pieces.

Buy It! Zales x Soko Obiti Collection, $118 – $258; zales.com

Wrangler x Yellow Rose by Kendra Scott

Get your coastal cowgirl on with this stylish western-inspired collaboration from Kendra Scott and Wrangler. From turquoise studs on the boot-cut jeans, to Kendra’s signature yellow rose embroidery on the denim jacket, to the “rodeo shirts” with puff sleeves, cinched cuffs and a studded embellished yoke, the collection features both ready-to-wear and jewelry with a chic and modern western take. Staying true to the inspiration, the jewelry is designed with stones and styles true to the west such as mother of pearl, turquoise stones and bolo necklace with tassels.

Buy It! Wrangler x Yellow Rose by Kendra Scott, $45 – $150; kendrascott.com and wrangler.com

Sole Bliss x Elizabeth Stewart

In-demand celebrity stylist, Elizabeth Stewart, has a star-studded client roster including Amanda Seyfried, Julia Roberts, Cate Blanchett and Viola Davis to name few! Now, she’s bringing her Hollywood expertise to your closet.

Stewart designed 10 heels (Stilettos! Glitzy platforms!) with Sole Bliss that will instantly help pull your wardrobe together with comfortable shoe styles featuring pillowy cushion soles.

Buy It! Sole Bliss x Elizabeth Stewart, $349-$399; us.solebliss.com

Raye x H&M Move

H&M Move’s new athleisure collection isn’t your ordinary workout apparel lineup.

Inspired by HIIT training, the brand’s latest Move collection — modeled by singer RAYE in a new campaign — is made with H&M’s sweat-wicking technology and extra-supportive silhouettes, while offering sexy styles that will make you feel glam and confident, even when you’re breaking a sweat.

Buy It! H&M Move collection, starting $9.99; www2.hm.com

Sézane x Pangea

This bohemian collection is made for the free-spirited fashionistas. With Sézane’s classic cuts seamlessly combined with Pangea’s artistry, the 42-piece travel-inspired line, featuring everything from patchwork jackets to embroidered tops and sweaters to bold jewelry, is all you’ll need to add a splash of color to your closet.

Buy It! Sézane x Pangea; $35-$340; www.sezane.com

Hanes

Hanes has the three style Cs covered: classic styles, comfortable fabrics and casual everyday basics. For any gent looking for that perfect tee shirt that covers all of the above, we think Hanes’ new Flex Tee, a slim-fitted top available in V-neck and crewneck styles, is the ultimate match. It’s also has built-in moisture-wicking and odor-control technology, so it’s a double score.

Buy It! Hanes Perfect Flex Tee, $28; hanes.com