Sammy Hagar’s and Guy Fieri’s business recently took a big blow as two trucks transporting tequila from their joint company Santo were robbed in Laredo, Texas.
The theft took place shortly after the trucks crossed into the United States from Mexico, carrying 4,040 cases of Santo tequila, encompassing blanco, reposado, and extra añejo varieties.
“It appears this was an organized crime effort where the trucks were illegally double brokered to different carriers who transferred the product to their trucks,” Hagar’s representative told Fox News.
“For a growing company like Santo, it’s really a shame for something like this to happen in the middle of our strongest year to date and right before the holidays!” the singer added in a separate statement.
“Anyone that knows business knows that this is a huge setback for any company in a hugely competitive market. But Guy and I will survive. Most of all, we’re glad that nobody was hurt during this crime.”
Fieri told People that he and Hagar learned about the theft on November 14 and noted, “We just had all this momentum, and now whatever’s on the shelf is all people are going to get.”
The chef also shared concern that the theft might be an attempt to undermine the company’s recent success.
Despite the slim chances of recovering the stolen goods, he is offering a $10,000 reward for the return of the extra añejo tequila, which requires four years to produce.