Paris Hilton is many things: She’s a DJ, cookware designer, reality TV star, singer, and perhaps most importantly, a mom. That last one was the basis of the inspiration behind her latest entrepreneurial endeavor as a baby clothing designer. “As a mom, I love finding adorable outfits for my two toddlers,” she said exclusively to PEOPLE. “These two inspire me, and there’s something really special about being a part of designing a line that combines my style with chic looks for kids.”
And just like her line of kitchenware that started selling out as soon as it launched last year, her collection of baby, toddler, and matching adult outfits at Walmart in collaboration with Monica + Andy is bound to fly off the virtual shelves.
Paris Hilton x Monica + Andy Organic Cotton Baby First Moves Set
The multi-hyphenate told us that, for this line of baby clothes, she wanted to “create organic pieces at affordable prices,” and added that Walmart is her “go-to in order to make this happen.” It’s no surprise that Walmart’s reputation for affordability, combined with babywear brand Monica + Andy’s distinction as a trusted company among parents, sprinkled with Paris Hiton’s eye for style resulted in a fabulously colorful, fun, super soft, and fashion-forward line.
“I was inspired by my pups and so many other things,” she said. “I wanted the whole line to be bright and fun.”
From conception to today’s Walmart launch, Hilton said that “everything came together perfectly: Sliving style, super soft materials, and prices that slay.” The collection starts at just $12 and includes pieces to swaddle and cozy up with babies ranging from premature size to 5 years old, plus there’s even a matching robe for mom in two iconic prints seen throughout the collection. “I wanted certain artwork, colors, and even mommy-and-me pieces as part of this collection,” Hilton said, “and it’s all here.”
Paris Hilton x Monica + Andy Organic Cotton Baby Ruffle One-Piece and Bib Set
When speaking about the patterns she created for the line, Hilton said that she’s “constantly drawing, sometimes by myself and now with the kids.” She added that she loves to design and that the concepts she developed ahead of launching the new collection “usually started with a single piece and then evolved into the pattern by working with the Monica + Andy team.”
The soft and adorable line might have launched today, but some pieces from Paris Hilton’s collaboration with Monica + Andy at Walmart are already in limited stock. Keep scrolling for more of our favorite styles to shop while they’re still available today.
Paris Hilton x Monica + Andy Organic Cotton Baby 4-Piece Cuddle Box Gift Set