Turkish producer Onur Güvenatam based OGM Photos in 2019, and has since shepherded a gradual stream of hit sequence and films equivalent to drama “The Pink Room,” the widely-sold “Golden Boy” and “One Manner for Tomorrow,” the primary Netflix authentic movie out of Turkey.
For Netflix, OGM has additionally made Turkish authentic movie “Paper Lives” and the sequence “The Present.” Güvenatam is at Mipcom with new exhibits “Stickman” (Çöp Adam), “Miracle of Love” (Yüz Yıllık Mucize), and “Damaged Future,” (Toprak ile Fidan) being offered by his just lately launched in-house gross sales firm OGM Universe.
He spoke to Selection in regards to the secret to OGM’s success, and vented frustrations in regards to the enterprise mannequin imposed by U.S. streamers.
“Golden Boy” was the most-watched tv drama final 12 months in Turkey and has been offered to over 100 nations. Why does it join so nicely with audiences?
It’s about two younger sisters affected by marriage. Younger generations everywhere in the world can relate to those characters as a result of both somebody has informed them about this example or they’ve seen different ladies affected by it. That is without doubt one of the largest causes for its success. It shocked everybody out there. The distinction between our exhibits and the others is that, from the outset, our motto is: how can we get by to the viewers? What would be the greatest present for various targets, just like the male, or household, or feminine demographic? How can we contact folks’s feelings all over the world? What are we saying to human beings about their relations, about their feelings? And the way can we make it higher? All of the exhibits, all of the characters are designed in response to these standards.
Apart from linear TV hits, OGM has additionally made in style merchandise for Netflix. What are the professionals and cons of working with native TV broadcasters versus U.S. streamers?
There are benefits and drawbacks. When you find yourself making one thing for the streamers, there isn’t a danger. However on the TV facet there’s a big danger, as a result of if a sequence doesn’t do nicely they’ll axe it. The streamers pay you all the cash upfront and it doesn’t make any distinction whether it is profitable or not. Alternatively, with one thing like “Golden Boy,” you possibly can have an enormous upside if it’s a global hit. You’re taking a danger however you possibly can reap very massive rewards. I’m all the time telling the streamers: “I need to take this danger. I don’t need to get the identical cash if the present is profitable or not. I need to maintain a stake in my present.” In my view, streamers mustn’t function with the U.S. studio mannequin in Turkey as a result of it additionally lowers the extent of our inventive adrenaline. When you have no danger, it’s a only a enterprise transaction: who provides a shit if it’s not an enormous success? Nothing modifications. Even when it’s a hit, all you get is a 15-minute name through which they let you know the numbers are nice. Nothing else.
From a inventive standpoint, it’s been mentioned that streamers in Turkey are pushing boundaries with extra edgy exhibits. Aren’t the streamers those that assist you to try this?
In my view, as a Turkish content material creator, in case you have a look at the rankings, we’re used to conservative exhibits. We’re all the time making an attempt to create inside that conservative mindset and this additionally provides to the present’s potential. When you find yourself making exhibits for the streamers, sure, you do really feel such as you may be extra edgy, extra controversial. And when it was forbidden we thought that this was very interesting, however when the streamers mentioned, “OK, do no matter you need,” we discovered that, no, our expertise is creating conservative stuff. We’re significantly better at creating these sorts of tales.
Discuss to me about transposing “Shtisel” and its world of an ultra-Orthodox group in Israel right into a Turkish sequence.
I’ve actually massive respect for individuals who have very robust non secular beliefs and whose life are affected by that. Once I watched “Shtisel” and “Unorthodox” for the primary time, I believed that in addition they mirror the approach to life of different folks. I preferred their world, their small compact society and, to be trustworthy, I preferred their happiness. I get an important feeling of happiness once I watch these exhibits, “Shtisel” specifically. Their world is uncomplicated, compact. It’s quite simple, the foundations are very clear. Folks know what to do, when and the way. I found that I missed that as a result of instances change, folks change, expertise is turning into greater and larger, social media is loopy. So after we made “Ömer” we did the identical factor. It’s set within the current, but it surely looks as if it’s set prior to now: no good telephones, the love is actual, all the things is so clear. With all the opposite TV exhibits you’re watching all the things else, however with “Ömer” you’re watching extra direct feelings, those that we missed due to modernity.
How has “Ömer” accomplished on Star TV in Turkey?
It’s accomplished very nicely. And Eccho Rights can be promoting the Turkish model of “Shtisel” everywhere in the world.
Talking of Eccho, you’ve now launched your personal gross sales firm. Why?
Once I first launched OGM Photos, we had a cope with Eccho for the primary 5 exhibits. We’ve accomplished these, and so now we’re launching our personal gross sales firm, OGM Universe. I’ve been planning it for the previous 12 months and a half. The primary cause for that is that any exterior distribution firm is promoting packages, placing OGM titles along with different exhibits and generally saying, “In order for you, say, ‘Golden Boy.’ you even have to purchase this much less interesting title.” I don’t need to put patrons in that place.
So will you solely be promoting your personal product?
We need to solely promote high quality product. My title must be on it. However I can do a co-pro. It may be something, but it surely must be authorized by us.
- Onur Güvenatam, Head of Turkish TV Powerhouse OGM Photos, on Working With U.S. Streamers: ‘Even when It’s a Hit, All You Get Is a 15-Minute Name’ (EXCLUSIVE)
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