Oasis has announced they will drop dynamic pricing for the American leg of their reunion tour.
The pricing system increased ticket costs during high demand. When Oasis’ UK dates went on sale, some fans were charged over £350 for tickets that originally cost £150. The band faced backlash, and the UK’s competition regulator started an investigation into whether Ticketmaster violated consumer protection laws.
In a statement about the US, Canada, and Mexico dates, the band’s managers said they wanted to ‘avoid a repeat of the issues.’
“It is widely accepted that dynamic pricing remains a useful tool to combat ticket touting and keep prices for a significant proportion of fans lower than the market rate and thus more affordable,” the band wrote in a social media statement. “But, when unprecedented ticket demand (where the entire tour could be sold many times over at the moment tickets go on sale) is combined with technology that cannot cope with that demand, it becomes less effective and can lead to an unacceptable experience for fans.”
Previously, Noel and Liam Gallagher said they were not aware that dynamic pricing would be used for their UK stadium shows next summer.
In an earlier statement, the band said, ‘”It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management.”
The band’s reunion shows next summer come after a break of nearly 16 years. They broke up at a gig in Paris in 2009 after an incident where Liam threw a plum at Noel’s head. The brothers haven’t explained how they repaired their relationship, and fans are waiting to see if tensions will rise again when they return to the stage.
For now, they are set to play seven concerts at Wembley Stadium next summer, along with shows in Manchester, Cardiff, Edinburgh, and Dublin.
— Oasis (@oasis) September 30, 2024