Marc Becker Remembered as Revered Advertising Government

Marc Becker, CEO of the Tangent Agency and former Universal executive who worked on campaigns for films including “Despicable Me” and “Fast & Furious,” died Aug. 27 of cancer. He was 37.

“If you have worked with us over the years, you have no doubt gotten to experience the larger-than-life presence that was Marc,” Tangent said in a statement. “He was the life of the party, with a million-watt smile that could light up any room. So full of energy, passion and life — he had a genuine joy not only for the work he did but more so for the people he connected with.”

“Ever since joining the Tangent team and taking on the role of CEO, he poured his time, enthusiasm and heart into his work and his work family,” the agency continued. “He changed our lives forever, and we will never forget him.”

Becker first attended the University of Wisconsin where he would work as an intern with the Gersh Agency and Capmark. He would then go on to obtain his master’s in business administration from the USC Marshall School of Business in 2014. He began working with Universal in 2008 as its director of global brand marketing, developing campaigns for films including “Despicable Me” and “Fast & Furious” across their respective franchises. 

In 2015, Becker joined Tangent, an industry-leading creative advertising agency that uses “insight-driven strategy to build brands, run digital campaigns and creative innovative content.” Tangent’s portfolio of clients includes NBC, Disney, Netflix, Mattel, Pixar Animation Studios, Warner Music Group and Lionsgate. 

Donations in tribute to Becker can be made online as a tribute gift to the UCLA Brain Cancer Research fund in honor of Marc Becker by clicking the “Tribute Gift” check box under “Gift Options” and entering Becker’s name. Donations may be made via mail with a check payable to “UCLA Foundation.” On the memo line of the check, please include “Brain Cancer Research Fund; in memory of Marc Becker.” The address is: P.O. Box 7145, Pasadena, CA 91109-9903.

Becker is survived by his wife, Lindsay, and his son, Jett.