The luxury fashion house continued its tour of the Mare 2024 collection with a pop-up at Soho House’s Little Beach House in Malibu.
After first touching down in some of Italy’s most dreamy seaside havens, the summery Giorgio Armani Mare capsule collection arrived at Soho House‘s Little Beach House in Malibu for a weeklong pop-up. The ephemeral boutique kicked off on Tuesday, July 16, with a party and dinner attended by a starry Hollywood crowd that included Henry Golding, Chase Stokes, Lili Reinhart and more.
The Mare collection, which the luxury fashion house says is inspired by “effortless chic Italian coastal living,” was presented at sunset to the star-studded Malibu crowd. The summer collection combines timeless Italian style with a modern look to inspire the ultimate summer wardrobe.
The first-floor terrace of Little Beach House Malibu, along with the staircase to the second-floor terrace, was outfitted in custom Mare turquoise-colored tropical palm patterns, accented with wood and light gold fixtures and furnishings.
The luxury fashion brand’s Armani / Casa outdoor furniture line — which includes a sofa and armchair, a sun lounge, a large dining table and more — was displayed for the first time in the United States.
The Hollywood Reporter chatted with Stokes, Simone Bent Garity and Troy Garity, Armani’s Chase Leger, Celine Khavarani and Barry Frediani. CAA’s Maha Dakil, Kate Mara (who attended with husband Jamie Bell) chatting with Max Minghella, and Los Angeles LGBT Center’s Phillip Picardi were also spotted. One guest was impressed with the turnout especially considering the Malibu location (and the jammed valet line which for some involved a 20-to-25-minute wait).
Armani’s Mare Collection pop-up features an array of men’s and women’s ready-to-wear pieces and beach accessories. It will be available for club members to visit through July 20. Additional pop-up experiences will be available at the luxury fashion house’s Beverly Hills boutique through August.
More picks follow from the Giorgio Armani Mare pop-up party: