The eight-piece group has a long history with the American brand, including a much talked-about appearance at this year’s Met Gala.
K-Pop superstars Stray Kids have once again reunited with Tommy Hilfiger for the brand’s Fall 2024 campaign.
The eight-piece boy group, under the Korean agency JYP Entertainment, were photographed in front of the iconic New York city skyline. The campaign features the group in modernized prep looks, a signature of Tommy Hilfiger.
“Tommy Hilfiger is an American style icon,” Stray Kids said in a release. “Each time we visit, he helps us to feel at home through his timeless prep style — it makes us feel that anything is possible.”
The group (comprised of members Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin and I.N) added: “We’re so excited for our fans to see us on top of the world in this iconic New York campaign.”
The new campaign is “a tribute to the notion that there’s no place like home, especially New York City,” according to a release from the brand. “New York City’s skyline is the ultimate stage for an iconic pop culture moment,” founder Tommy Hilfiger said in a release. “For our third campaign with Stray Kids, we took them to higher grounds, [and] capturing them above the city that has inspired me from the start was the ideal way to highlight their distinctive style, which perfectly embodies the vibrant energy of New York.”
Stray Kids for Tommy Hilfiger.
Alisdair McLellan/Tommy Hilfiger
The corresponding collection was inspired by the city, which the brand described as “the home of classic American style,” and includes an assortment of casual sportswear with contemporary twists on classic silhouettes. Highlights from the collection include a modernized wool coat, an oversized puffer, pea coats, varsity-inspired bomber jackets, sleek Chelsea boots, along with several other prep staples.
The Fall 2024 campaign is far from Stray Kids’ first with Tommy Hilfiger, having previously starred in the brand’s Fall 2023 and Spring 2024 campaigns. They also attended this year’s Met Gala with Hilfiger, dominating the night’s red carpet power rankings.
Stray Kids recently released their latest album ATE, which earned the group their fifth consecutive No. 1 album on the Billboard 200 chart. The music video for the album’s lead single, “Chk Chk Boom,” featured cameos from Ryan Reynolds and Hugh Jackman as their Deadpool & Wolverine characters. It was announced last month that Stray Kids would be featured on the movie’s soundtrack with a new track, “Slash.”
Check out more photos from the Tommy Hilfiger campaign below.
Stray Kids for Tommy Hilfiger.
Alisdair McLellan/Tommy Hilfiger
Stray Kids for Tommy Hilfiger.
Alisdair McLellan/Tommy Hilfiger