Ticketmaster is under scrutiny after using dynamic pricing for the English rock band’s highly sought-after reunion tour tickets
believes dynamic ticket pricing is capitalism in action.
In a wide-ranging interview published by on Sunday, Sept. 15, the frontman, 75, said fans who are upset by the price of the band’s reunion tickets are “entitled to f— off.”
“You have the ultimate power, supply and demand!” he said, before adding that it’s all “academic.”
Simmons continued, “Somebody sits in a room and tries to figure out how far the rubber band can stretch. And if you’re not selling tickets, guess what happens? The price goes down. Capitalism! If you don’t want to pay that amount, don’t go.”
Oasis announced their long-awaited on Aug. 27, almost 15 years after brothers and broke up in 2009.
“The guns have fallen silent. The stars have aligned. The great wait is over. Come see. It will not be televised,” Oasis said in a press release statement about the reunion.
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Tickets for the reunion dates sold out within hours on Aug. 31, leaving some fans — including — without tickets. Fans who did make it through the queue were met with dynamic pricing due to the high demand. This led to prices for tickets soaring, and sparked an investigation by the U.K.’s .
For his part, Simmons said, “You don’t like the ticket pricing? Don’t buy a ticket.”
The Gallagher brothers spoke out about the dynamic pricing controversy on Sept. 4.
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“It needs to be made clear that Oasis leave decisions on ticketing and pricing entirely to their promoters and management, and at no time had any awareness that dynamic pricing was going to be used,” they said in a statement, per
“While prior meetings between promoters, Ticketmaster and the band’s management resulted in a positive ticket sale strategy, which would be a fair experience for fans, including dynamic ticketing to help keep general ticket prices down as well as reduce touting, the execution of the plan failed to meet expectations,” the statement continued. “All parties involved did their utmost to deliver the best possible fan experience, but due to the unprecedented demand this became impossible to achieve.”
Oasis then announced on that two additional shows will be held at Wembley on Sept. 27 and 28. Admission to these two shows can only be secured through “a special invitation-only ballot ticket sale strategy.” They added, “Applications to join the ballot will be opened first to the many UK fans who were unsuccessful in the initial on sale with Ticketmaster.”
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