So you’ve designed, developed and launched your new website – congratulations! However, your work is far from over. To ensure long-term success, ongoing maintenance and improvements are crucial.
Perform Regular Security Checks
Hackers constantly scan for vulnerable sites. Install security plugins, keep software updated, use strong passwords and enable 2FA login protection. Scan for malware periodically.
Monitor Website Performance
Page speed, uptime and server response times impact user experience and search rankings. Use tools like Google PageSpeed Insights and Uptime Robot to catch issues early.
Optimize for Mobile Usability
As mobile traffic grows, enhance responsiveness. Continually test all pages and functions across devices. Simplify navigation for thumb use.
Update and Improve Content
Stale content loses relevance and engagement over time. Refresh at least 20% of pages monthly with new articles, case studies, images and videos. Repurpose top-performing posts across social platforms.
Analyze Traffic and Conversions
Google Analytics provides invaluable insights. Track which pages are most popular and where visitors drop off. Use data to refine content strategy and design.
Perform Regular Backups
A single hack or server crash can destroy months of work. Set up automated backups of files, databases, themes and plugins daily. Test restore process periodically.
Keep Software Updated
Security vulnerabilities are addressed in regular plugin and theme updates. Stay on top of available upgrades for your CMS, server and other applications.
Monitor and Claim Profiles
Claim and complete business profiles on Google, Bing, Facebook, Apple Maps and other directories for local SEO benefits. Respond to reviews.
Test New Technologies
From progressive web apps to augmented reality, explore innovations that could enhance your offering. Run A/B tests before committing resources.
Measure Goals and Key Metrics
Track business KPIs like leads, sales, ROI over time. Adjust strategy based on what works rather than assumptions. Celebrate wins and learn from failures.
With diligent ongoing maintenance, monitoring and improvements, your website can remain a dynamic asset that serves your business for years to come. Outsourcing some tasks also provides bandwidth for strategic initiatives.