Back at the famed hotel for its second residency, the luxury label is serving up decadent spa treatments, a pop-up boutique and plush Dior towels by the pool.
Summer sequels are not exclusive to the big screen. This season, Dior has returned to the Beverly Hills Hotel, mounting a second edition of its Dioriviera luxury pop-up, including a pool takeover, special boutique and spa treatments.
The residency — one in a series of Dioriviera global activations that includes eight Dior boutiques, 12 resort stores and six pop-ups — features splashes of Dior’s Toile de Jouy print seen everywhere from deck chairs and umbrellas to towels, and is complemented by life-size animal figures like giraffes, monkeys and a lion.
The boutique — designed to mimic a beachside resort home with plenty of bamboo and leafy greens — spotlights a new Dioriviera capsule collection designed by creative director Maria Grazia Chiuri. Look for Toile de Jouy Sauvage and Soleil prints gracing items such as swimsuits, totes, blouses and scarves. In addition to wardrobe pieces, offerings include summery linens, glassware and candles. The color palette, curated for fall 2024, spans navy, aquamarine, powder pink and lemon.
Just steps from the poolside pop-up, the Dior Spa presents six face and massage treatments. The signature treatment, dubbed the California Glow by Dior, is $550 for 90 minutes and is described as a wellness experience dedicated to skin recovery, featuring microcurrents and LED light with a décolleté massage. The Kobi-Dior facial gets its name from the Japanese Kobido technique, which is reinterpreted by Dior by using deep and precise movements to reshape and plump the face while smoothing wrinkles ($375). The Dioriviera takeover runs through Sept. 2.
This story first appeared in the June 12 issue of The Hollywood Reporter magazine. Click here to subscribe.