JoJo Fletcher first collaborated with Cupshe Swim in 2022, and it sold out faster than you can say swimsuit.
This week, the Bachelorette star and brand ambassador launched a third collaboration with the brand. “I was just so impressed by the quality, the fit, the fabrics,” Fletcher exclusively tells PEOPLE, adding that she personally sifted through fabrics and swatches to ensure quality.
I snagged one of the most popular bikinis from the 2022 release and two years later, it’s still a showstopper in my collection — sourced from a variety of the best places to buy swimsuits. That’s the benefit of Cupshe: It’s affordable but also lasts.
Read on for Fletcher’s favorite beachside bikinis, one-piece swimsuits, and versatile cover-ups, as well as a few styles our editors own and love.
JoJo Fletcher’s Favorite Cupshe Styles
JoJo Tulum Cutout Tie Back Cheeky One-Piece Swimsuit
Sizes: XS–XL | Materials: 85% polyamide, 15% spandex | Color: Green | Machine Wash: Yes, cold water, delicate cycle
Fletcher shares that she and husband Jordan Rodgers have a mix of leisure and activity on their beach days, having recently taken up beach tennis (a hybrid of tennis and beach volleyball). And if you’ve ever played a sport on the beach, you know you need a supportive swimsuit that stays in place.
The Tulum one-piece has a cross-strap design on the front to secure your chest (essentially slip proof) and a tie-up back — just make sure to double or triple knot if engaging in an active beach day. Fletcher calls this swimsuit and the Tulum bikini showstoppers. “This was probably my favorite fabric that we used in the entire collection,” she says. “It’s this beautiful green color, that, when the sun hits it, it is just amazing.”
JoJo Jagger Underwire Bikini Top and Ultra-Cheeky Bottoms Set
Sizes: XS–XL | Materials: 80% nylon, 20% spandex | Color: Brown and white print | Machine Wash: No, hand wash cold
For those who want a little more exposure, this cheeky bikini set offers plenty of skin in a playful pattern. “Prints can sometimes be hard, but this one is an amazing print that still feels very elevated and very chic,” says Fletcher, a proud dog mom who named the print after one of her two pups.
And if you prefer a one-piece, the Jagger monokini has a fun cutout design that’s ideal for showing off curves — though it’s selling out quickly.
JoJo Dune Shell Charm Bikini Top & Ultra Cheeky Bottoms Set
Sizes: XS–XL | Materials: 77% nylon, 13% spandex, 10% metallic | Color: Bronze | Machine Wash: No, hand wash cold
For those seeking a glowing, bronze aesthetic this summer (remember SPF!), this Dune bikini is surely a good first step. It’s made from the same material as the Dusty Cedar bikini I have from Fletcher’s first collaboration (sold-out now), and I can vouch that it reflects sunlight, creating an almost ethereal sheen.
“It’s this gorgeous bronze brown,” she says, adding that the swimsuit’s hardware is “incredible.” It has a horseshoe clasp in the center, encircling a gold shell charm. This material is also available as a monokini with a unique central cutout and hardware-focused design.
JoJo Jordy Cutout Maxi Dress
Sizes: S–XL | Materials: 65% viscose, 35% cotton | Color: Black | Machine Wash: Yes, cold, delicate cycle
Fletcher says good cover-ups are hard for her to find, but she’s “obsessed with” these versatile pieces that you can wear to the beach and dinner.
Fletcher’s favorite of the two cover-ups in the collection is her husband’s namesake: The Jordy. “It’s this beautiful black knit cover-up, but it can actually be worn two ways,” she says. The V-neck side offers a more playful silhouette, but “you can turn it around and it [has] a nice high-neck front, which I think is really cool,” she says.
Editor-Favorite Cupshe Swimwear
As shopping editors, we’ve tried our fair share of swimsuits for women and beach cover-ups, too. While we love replenishing our swimsuit collections with new seasonal finds, there are a few Cupshe pieces we’ve held on to for upwards of three years.
One-Piece Tummy Control V-Neck Swimsuit
Sizes: XS–XXL | Materials: 80% chinlon, 20% spandex | Color: 33 | Machine Wash: Yes, cold, delicate cycle
“As a toddler mom, I bought this one-piece specifically for its tummy control, but there are so many other things I love about it. It has padded, supportive cups, adjustable straps, and a flattering V-neck design. I’m obsessed with my orange pick, but there are 32 other stunning colors and patterns to choose from.”—Kayla Kitts, shopping editor
Knit Sleeveless Cutout Mini Cover-Up Dress
Sizes: XS–XL | Materials: 100% polyester | Color: 5 | Machine Wash: Yes, cold, delicate cycle
“This breathable knit cover-up is lightweight, flattering, and easy to wash, with a durable polyester that shakes off sand and dries quickly. It’s the perfect layer to throw over a bikini to head to lunch and has enough opacity for good coverage.”—Madison Yauger, shopping editor
Scoop Neck Crochet Knit Swim Cover-Up
Sizes: S–L | Materials: 100% polyester | Color: White, green | Machine Wash: Yes, but hand washing is better for longevity
“I love this lightweight crochet cover-up for tropical resort stays and pool days. You can even wear this cover-up with shorts and a bralette or tank underneath for a look that goes beyond the water. Just an FYI: Due to the delicate material, I recommend hand-washing and air-drying, so it’ll last longer.”—Kayla Kitts
Dreamy Garden Sweetheart Bikini Top & High-Rise Bottoms Set
Sizes: XS–XL | Materials: 82% polyester, 18% spandex | Color: Pink and white floral print | Machine Wash: No, hand wash only
“I have a larger chest and appreciate the support of this structured bikini top, as well as the coverage of the high-waisted bottoms. The orange stitching along the edges adds a little visual texture, and the straps are adjustable for a more customized fit!”—Madison Yauger
What to Know About Cupshe Swim?
Sizing is Limited
Having tried a few styles personally, the sizing is mostly accurate. That said, you should keep in mind that structured bikini tops fit differently than those without underwire. I’ve found success sizing up with non-structured swimsuits just to allow a little more coverage (since the support isn’t as present as tops with underwire).
While this collaboration offers mostly standard sizing of extra-small to extra-large, it is notably lacking in plus sizes. That said, Cupshe has a handful of plus-size swimsuits in sizes 00X to 4X such as this knotted ruffle tankini, this colorblock one-piece, and this ruffled swim dress.
If you want a wider selection of options, we’ve found over 10 top-rated plus-size swimsuits that editors and reviewers love.
Materials and Maintenance Vary
I’ve noticed a range of materials across Cupshe swimwear — whether nylon, spandex, polyester, or others — and each requires slightly different care instructions, so be mindful when laundering your swimsuits and cover-ups.
“Every piece has literally blown me away and exceeded my expectations, from the time that we were doing the sketches and renderings and fabric swatches to seeing [the collection] come to life.”—JoJo Fletcher
Shipping and Returns Are Simple
Most shipping takes between three to seven business days, with some expedited and free shipping options depending on the value of items in your cart. Returns must be made within 30 days of delivery (apart from items marked online as non-returnable), and for any returns outside of that window, you just have to pay the shipping costs.
I actually have returned a Cupshe swimsuit before due to the fit, and the process was fairly simple. They emailed me a return label, and I brought it to a local UPS store. The package itself had some issues finding its way to their warehouse (by no fault of the brand), but Cupshe nicely granted me my return despite the delivery issues. So, it’s a fairly simple process and their customer service team is helpful for any hiccups.
Why Trust PEOPLE?
Madison Yauger is a PEOPLE shopping editor who’s extensively covered swimwear, and worn just as much — whether on the beaches of Florida or the Carolinas. With her curves in mind, she is particular about her swimsuits and equally prioritizes comfort, style, and support. For this story, she interviewed JoJo Fletcher to learn more about the TV personality’s latest collaboration with Cupshe and what styles she’s loving right now. Madison also contributed her own Cupshe closet staples, as well as those of her fellow shopping editor Kayla Kitts.