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Olivia Rodrigo—the 21-year-old Grammy award-winning singer-songwriter, actress, and star of her new concert film Guts World Tour on Netflix—is adding one more thing to her growing list of accomplishments. On November 18, French beauty brand Lancôme announced Rodrigo as its new global ambassador.
“Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today,” Rodrigo shares in a brand release. “Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
Makeup artist Melissa Hernandez did Rodrigo’s makeup for the first brand photo, above. In it she used , , , , and .
“I am incredibly proud to welcome Olivia to the Lancôme family. We’re all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does,” says Françoise Lehmann, Lancôme International Brand President. “Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia.”
Rodrigo will be the face of new product launches and campaigns beginning early next year.
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