took to social media on Nov. 5 to discuss the merits of shopping her closet instead of buying new clothes, but fans were more focused on her outfit than her message.
The Good Morning America meteorologist shared two photos and a video of herself on the set of the morning show alongside a long message about how she chooses what to wear while on television.
She shared that she hasn’t bought new clothing in almost two and a half years, focusing instead on wearing clothing she already has in her closet, though she admitted to occasionally renting clothing from brands like Rent the Runway.
“I love fashion, it’s important, but at this moment the pause has taught me a lot about the psychology of consumption and it’s so empowering. Circular economy is possible for so many parts of life,” the GMA star said.
Fans applauded the message, but even more applauded her fashion choices. “Wow!!! U look good in red!!!” wrote one fan, while another said “Ginger you look great in all three outfits. The red dress though you look stunning 😍.”
“All I can think of is the song lady in red,” said one comment, with another writing “That color looks so pretty on you. You look beautiful.” A third said simply “You look phenomenal.”
“That red dress is a stunner! I admire that you are educating the public with the waste and disposal that is ruining our earth. Even the little things can make a huge difference,” wrote one fan, complimenting both the outfit and the message.
A handful of fans asked for advice on how to be more conscious of their consumption, and she responded by suggesting they “Start by unsubscribing to all marketing emails — it’s amazing how the psychology is built into the marketing manipulation.”
One eagle-eyed fan wrote in, saying “I don’t read every single post but it doesn’t seem like you talk about shoes very often. Are they part of the experiment?” to which Zee responded “yep! I have not bought new shoes either. I have purchased two pairs of used shoes during the stint.”
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