The studio’s president, Steve Asbell, reshared a post of the out-of-the-box marketing efforts on social media Monday.
The studio’s president, Steve Asbell, reshared a post of the out-of-the-box marketing efforts on social media Monday.
Two years ago, it was neon yellow roller blades and coordinating skating costumes for Barbie and Ken that showed up on Venice Beach in Los Angeles, drumming up excitement for what became a blockbuster hit. This year, it’s apes on horseback.
20th Century Film sent horse handlers dressed as monkeys to the iconic California coast in an out-of-the-box marketing effort for their upcoming movie, Kingdom of the Planet of the Apes.
On Monday, the studio’s president, Steve Asbell, reshared a video of the event on X, formerly Twitter, writing, “We out here opening up an entirely new front on the CGI vs. practical effects twitter debate!”
We out here opening up an entirely new front on the CGI vs. practical effects twitter debate! #KingdomofthePlanetoftheApes
cc: @tvaziri https://t.co/BIWOg96guB
— Steve Asbell (@steveasbell) April 22, 2024
Kingdom of the Planet of the Apes is a sequel to 2017’s War for the Planet of the Apes, and is the fourth installment of the Planet of the Apes reboot franchise which began in 2011. It is directed by Wes Ball from a script by Josh Friedman and stars Owen Teague, Freya Allan, Kevin Durand, Peter Macon and William H. Macy.
The movie will take places several generations after the last installment, when “apes are the dominant species living harmoniously and humans have been reduced to living in the shadows,” the logline reads. “As a new tyrannical ape leader builds his empire, one young ape undertakes a harrowing journey that will cause him to question all that he has known about the past and to make choices that will define a future for apes and humans alike.”
Kingdom of the Planet of the Apes is set to hit theaters on May 10.